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MAKE IT REAL is an activist campaign which highlights and advocates for artists in the pursuit of amplifying unique creative voices and encourage prospective clients to consider the benefits of hiring human artists over utilizing AI Generative tools for their projects.
WIthin digital and physical spaces, this campaign utilizes posters, apparel, and sharable social media content as mediums for the audience to engage with on a socially-conscious level.
MEDIA.
Instagram
Social Campaign
Square-format grid based social media posts, with provocative affirmations designed to encourage sharability and promote conversation around different issues creative-industry workers face today.
Each post highlights a different artist across a variety of creative fields and directs the viewer to their individual pages.
Physical Media
Campaign
Out-of-home advertising promoting a virtual panel discussion to give artists a platform to speak about these issues in their own words.
These ads utilize short and flashy headlines to grab people's initial attention, and then redirecting them to a separate platform for more comprehensive long-form debate and conversation.
Photo by wayhomestudio on Freepik.
MERCH.
THE VISION BOOTH
Strategically placed in high-traffic markets, the VISION BOOTH allows the user to take a photo of themself (similar to a photo booth) and prints their photo and signature onto an exclusive MAKE IT REAL branded hoodie or t-shirt.
Thus, each item is completely unique to the person who created it, placing an emphasis on the humanity and individuality of the person behind it.
MERCH SHOP
On the online shop, supporters of the campaign can purchase solid-color hoodies, tees, and caps featuring some of the many affirmations and slogans associated with MAKE IT REAL, as well as unique collaborations with featured artists.
BRANDING &
MISSION
#MakeItReal
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